TV & Streaming Advertising for Growing Businesses
The screen is not just for national brands. It never was.
Television still reaches more people at once than any other medium, and you don’t need a national budget to use it. Streaming, connected TV, local cable and audio let a growing business reach the markets, neighborhoods and audiences it actually serves. We work directly with growing businesses and alongside their agencies.
What We Do for Growing Businesses
We plan and place your TV and streaming advertising, from your first market to your tenth. We find the networks your customers watch, negotiate the rates, place the buy, and report every week on what it delivered. You get the same stewardship our largest campaigns receive.
Start Small. Prove It. Then Grow.
One of our longest‑running partnerships began with 5 test markets. After one quarter of results, the client doubled to 10. That is how we prefer to work: every next step earned by performance.
Budgets Scale with the Screen
Streaming campaigns can start smaller and launch faster. Local cable campaigns involve more markets, more networks and more stewardship. In our first conversation, we’ll recommend the right starting point for your business.
Don’t Have a Commercial Yet?
For streaming and CTV campaigns, we can help you get one made: script, storyboard and production, with every claim and license checked before it airs.
Local Where You Are
Cable and streaming can reach the markets, and even the neighborhoods, where your customers live. You pay to reach them, not everyone else.
Reach Them in Their Ears, Too
Podcasts, streaming audio and radio reach your customers in the car, at the gym and at work. Digital audio can be targeted by zip code, interest and time of day, at budgets that start smaller than TV.
Adonai Alliances put together a truly holistic media plan for Azul Vision, bringing television, geotargeted cable and digital audio together into one cohesive strategy. They also produced our :30 commercial spot in both English and Spanish, which let us speak to the communities we serve in their own language. Kim and her team were thoughtful, responsive and a pleasure to work with from start to finish.
Every Language Your Customers Speak
Bilingual, bicultural expertise for Hispanic and multicultural audiences, built from the inside out.
We Work Alongside Agencies
Agencies are our partners, not our competition. We work with them every day, bringing media buying and selling expertise to their plans. If you have an agency, we will work alongside them. If you don’t, we will work with you directly.
Questions Growing Businesses Ask
Is TV advertising affordable for a small business?
Yes. Local cable and streaming let you buy only the markets you need, and we set the budget with you in Discovery, before a dollar is spent.
What is the difference between cable, streaming and CTV?
Cable is traditional TV delivered by your cable provider. Streaming and CTV (connected TV) are ads in shows people watch through apps on smart TVs and devices. Most growing businesses use a mix.
Can you help us make a commercial?
Yes, for streaming and CTV campaigns. We write the script and storyboard, produce the spot, and check every claim and license before it airs.
How will I know it’s working?
Weekly pacing reports during the campaign and a full recap at the end, market by market, in plain language.
Do you only work in New York?
No. We are based in New York and buy across all 210 U.S. TV markets.
Do I need an agency to work with you?
No. We work with businesses directly, and alongside their agencies when they have one.
Every alliance begins with a conversation. Tell us where you want to grow, and we’ll tell you honestly whether TV and streaming is the right next step.
“The Lord bless you and keep you; the Lord make His face shine on you and be gracious to you.”
— Numbers 6:24–25