No two campaigns are built the same way here. What we bring to each one is the same: consultative strategy rooted in experience, full‑platform capability, and a process that protects your investment from the first conversation to the final delivery report.
Broadcast and cable TV in all 210 TV markets in the United States. Premium inventory, relationships built over more than 50 years of combined buying and selling experience, and negotiated rates that reflect experience — not guesswork.
Local and national cable through cable operators of every size, from the largest providers to independent local systems. Multi‑market campaign management with market‑by‑market strategy, pacing, and optimization. This is where Adonai was built — and where our roots run deepest.
Ads in the shows and live TV people stream on smart TVs, phones and computers, known in the industry as connected TV (CTV) and over‑the‑top (OTT) streaming, across all major platforms. Audience‑based targeting with independently verified impression delivery and fraud screening built in. The same weekly stewardship standard we apply to traditional TV follows the buy onto every streaming screen.
Different ads for different households watching the same program, delivered through the cable or satellite box in each home. Your message reaches the homes that matter most and skips the ones that don't. Planned with specialist expertise built at a national rep firm, and stewarded to the same weekly standard we bring to every screen.
Cross‑platform digital video that extends your campaign beyond the traditional screen. The same stewardship standard we apply to TV and cable — weekly pacing, proactive delivery, transparent reporting — follows the buy into every digital environment. The screen changes. The accountability doesn’t.
Broadcast radio, podcasts and streaming audio, planned with the same rigor we bring to every screen. Audio reaches your audience in the car, at the gym and at work, and digital audio can be targeted by zip code, interest and time of day. Plans are built in‑house and executed by an experienced radio buyer.
From local cable sports to regional broadcast — NFL, NBA, College Football, MLB, and beyond — in the markets where sports commands the highest viewer engagement. Adonai has placed sports inventory across multiple markets and verticals, earning audience share that broadcast stations rarely concede to cable partners. See the Retail case study for proof.
Reaching diverse audiences is a strategy, not a checkbox. With deep roots in Hispanic media, bilingual capability, and the experience of building multicultural advertising departments from the ground up, Adonai brings an authenticity most partners cannot offer.
We begin every engagement by listening — understanding your brand, your audience, and your goals before a single dollar is placed. The plan we build reflects your business, not a template.
Rates negotiated with the instinct of a buyer and the relationships of a veteran sales team. We know both sides of this transaction. For Direct Response campaigns, where the rate, whether every spot actually airs, and the number of spots decide the results, our roots go back to where this industry was learned from the ground up.
Weekly pacing reviews. Delivery tracking across every market. Proactive optimization — pivoting where needed, protecting the integrity of the buy before a problem becomes a report. You hear from us before you have to ask.
Transparent, branded campaign reporting that tells the full story — not just the numbers that look good. Market‑by‑market analysis. Every metric explained in plain language, on a timeline that respects your need to know.
Managing one market is execution. Managing thirteen or more simultaneously — each with its own inventory dynamics, political pressures, and audience behavior — requires a team that has done it. We have.
Every brand we partner with is handled individually. Every client walks the same four‑stage journey.
Where every partnership begins. We learn your brand, your goals, your audience, your competitive landscape. We listen more than we speak. We set expectations together on timeline, budget, and what success looks like, and we lay the foundation everything else will rest on. Genesis: “In the beginning.” Every campaign starts with intention before execution.
Everything learned in Discovery is shaped into strategy — platforms, networks, markets, rate negotiations, audience targeting. Every element placed with purpose. Nothing left to chance. This is the stage where campaigns are won or lost before a single spot ever airs. Leviticus established the law — the precise order that governs how things are done. Planning is where we set ours.
The buy is live. Now the real work begins. We measure what is landing and what is not. Audiences who engaged but didn't convert get re‑engaged. Markets delivering get reinforced. Those that aren't get restructured. Weekly pacing. Proactive optimization. White‑glove stewardship is not a feature. It is the standard. Deuteronomy means the second law — a return, a renewal, a recommitment to what was established at the start. Every optimization we make is that recommitment, applied.
This is where the full campaign picture comes into view. The recap. The results. The proof of what was built together. A branded summary that tells the complete story — with the transparency and care this work has always deserved. Exodus was not the end of the journey — it was the delivery of a promise God had made from the beginning. Every campaign recap we produce carries that same intention: proof that what was promised was kept.
Running a growing business? See how TV and streaming can work for you
“The Lord bless you and keep you; the Lord make His face shine on you and be gracious to you.”
— Numbers 6:24–25